How a Not-for-Profit Theatre Grew its Following 557% in a Year

Developed a targeted ad strategy that led to loyalty

As Informatics’ first Give Back pilot client, not-for-profit Mirrorbox Theatre needed help moving its local marketing from rehearsal to the stage. Informatics committed to helping the organization for a full year as part of our Starfish Initiative, with an initial focus on filling seats at upcoming performances.

Informatics’ Marketing team launched a series of digital campaigns that encouraged Eastern Iowans to learn more, like Mirrorbox’s page, and get involved. The result was a staggering 8,356% YoY increase in paid social engagement and nearly 1,000 new page followers on Facebook.

To avoid wasting any ad spend, Informatics used detailed targeting to ensure messages only reached potential theatre-goers. The Marketing team also brainstormed social media ideas that would foster their new following. The result was a strong paid and organic social presence that firmly rooted Mirrorbox Theatre in the Cedar Rapids community.