How Informatics Doubled Its Pageviews with a Web Refresh

Elevated our brand with great design & SEO

As one of Eastern Iowa’s top digital marketing agencies, the Informatics website has always incorporated cutting-edge design and functionalities. As the team began working on the newest iteration of its site in 2020, they knew it needed to be built around the goals of increasing search rankings and providing a smooth, engaging user experience.

The new website leveraged all of the agency’s unique talents. Informatics’ Web Design team created visually appealing page templates, helping to standardized a host of blogs, service pages, case studies and more, while the Web Development team worked in the Concrete 5 CMS to build custom modules and easy-to-use forms. Meanwhile, the Digital Marketing team conducted in-depth keyword research and focused on crafting engaging, search-relevant content that speaks to both search engines and humans.

When the redesigned site launched in July of 2021, the result was an immediate uptick in pageviews and organic traffic. A year later, website sessions continue to increase, driven largely by a content strategy focused on providing valuable, forward-thinking content to marketing decision makers.