2015

Successful Healthcare Blog

5 Keys to Maintaining a Successful Healthcare Blog

Jul 16, 2015, 11:12 AM

To help you get started with blogging for your medical organization, we have outlined 5 keys to maintaining a successful healthcare blog.

How to Create a Marking URL

How to Create a Marketing URL in Concrete5 5.6

Jul 14, 2015, 9:52 AM

Make it easier for users to access specific pages on your website by creating marketing URLs in Concrete5 5.6.

5 E-Blast Features for Medical Professionals

Medical Professionals: 5 Features of Your Next E-Blast

Jul 9, 2015, 9:11 AM

According to a UBM Medica study, 58% of health systems are engaging their patients with email marketing. Include these 5 features in your next e-blast and you will be on your way to delivering a successful email campaign in no time.

Social Media in Medicine

How to Make Social Media Work in the Medical Field

Jul 2, 2015, 4:04 PM

In a recent study conducted by Search Engine Watch, 90% of participants ages 18-24 reported that they trust medical information shared via social media. Here is what you need to know to make social media work in the medical field.

Why inbound links matter

Why Inbound Links Matter for Your Website

Jun 30, 2015, 9:25 AM

An inbound link refers to any website that links to your website. They are an important element of SEO that help determine a website’s rank in search results.

Search Engine Optimization FAQs for Educators

Search Engine Optimization FAQs for Educators

Jun 25, 2015, 9:07 AM

The US Department of Education predicts that there will be 3.2 million High School graduates in 2016. Of those 3.2 million, how many will attend your University? Would you like to see that number increase? We have 3 words: search engine optimization.

Improve your SEO

10 SEO Tips for Outranking Your Competition

Jun 23, 2015, 9:15 AM

In 2011, a New York Times reporter did some investigating and uncovered one of the biggest link schemes in search engine optimization history. Find out what it is and how you can stay on Google's good side.

Content Marketing

5 Fun Topics Educators Can Blog About

Jun 18, 2015, 10:45 AM

Deciding what to blog about is the most difficult part of blogging. To help you get started, we have come up with five blog topics that will engage the students and meet your goals.

Email Marketing for Schools

Email Marketing Best Practices for Educational Institutions

Jun 11, 2015, 11:13 AM

In 2015, the education sector had an average email open rate of 19.26%, according to SmartInsights. How do you compare?

Web Design

Content and Design: A Cohesive Strategy

Jun 9, 2015, 3:50 PM

Is it time for you to update your website? If so, you are probably aware that there are two major factors at play: content and design. What you may not know is that these two factors work together to produce a cohesive look and feel.