January 2021

Heatmaps

What are Heatmaps and How Can They Improve Your Website?

Jan 14, 2021, 11:30 AM

Heatmaps can help you refine your website and boost engagement, but how do they work? We demystify the basics of this popular web design tool.

GA4 Google Analytics Update

5 Takeaways from the GA4 Google Analytics Update

Jan 7, 2021, 2:30 PM

With the latest Google Analytics update (GA4) being rolled out in October, learn some important takeaways on how it could affect your 2021 marketing strategy.