January 2021

YouTube app on a mobile device screen

How YouTube Marketing is Changing the Ad Game

Jan 28, 2021, 5:19 PM

The Super Bowl is one of the biggest advertising events of the year, but YouTube is the real game-changer. Here's how you can use the platform to boost your marketing ROI.

Moving faster with Core Web Vitals

Think Fast: Google's Core Web Vitals Are Here

Jan 21, 2021, 2:30 PM

Google is elevating the importance of (fast) page experiences when it comes to search. Here's what you need to know to stay in the race.

Heatmaps

What are Heatmaps and How Can They Improve Your Website?

Jan 14, 2021, 11:30 AM

Heatmaps can help you refine your website and boost engagement, but how do they work? We demystify the basics of this popular web design tool.

GA4 Google Analytics Update

5 Takeaways from the GA4 Google Analytics Update

Jan 7, 2021, 2:30 PM

With the latest Google Analytics update (GA4) being rolled out in October, learn some important takeaways on how it could affect your 2021 marketing strategy.