Digital Marketing & Web Design Blog

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Maximizing Your Marketing Impact with OTT & CTV Advertising

Streaming video ads have become one of the most powerful ways to connect with your audience and grow your business. Here’s how to get started.

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Why AI Search Demands Consistent Branding

If you're not telling a consistent story online, you could disappear from AI search results. Here’s how to stay visible.

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CBJ Best of the Corridor award for Informatics

Proud to be the Best in PR, Marketing and Web Design—Again

Informatics has once again been named Best PR/Marketing Agency and Best Web/App Developer in the Cedar Rapids-Iowa City Corridor—but our best work begins with you.

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Good, Better & Best Marketing Strategies for Any Budget

Is your marketing built to scale? Learn how to create a unified, cost-effective omnichannel strategy that grows with your business—without burning out.

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Celebrating Great Design: Informatics Wins Two Hermes Awards

Informatics takes home top honors at the 2025 Hermes Creative Awards—see the award-winning work and meet the clients behind the magic.

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Tips for a Great Corporate Homepage Design

Your homepage is your first impression—make it unforgettable. From must-have fundamentals to 2025’s boldest web design trends, here’s how to craft a homepage that attracts, engages, and converts.

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The Hidden SEO Costs of Faceted Navigation

Filters are great for UX—but a nightmare for SEO if unmanaged. Learn how to tame faceted navigation for better crawlability and rankings.

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The New Web Metrics: What You Should Be Prioritizing Now

Your old web metrics are officially obsolete now that AI-powered search is rewriting the rules. Read on to discover the new KPIs that actually matter for your marketing efforts.

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