2015 was a big year for social media, SEO, email marketing and more! We have compiled a list of our most popular blogs from 2015, in case you missed any!
1. What Social Media Has to Do with SEO
Search engine optimization (SEO), the process of organically improving your web presence in search results, entails many moving parts. One such part is social media. Many people have a hard time believing that social media impacts their SEO. They wonder how on earth Facebook can help them rank in search results. The truth is that it totally can! We are here to help you understand what social media has to do with your SEO.
2. Google Inbox: Is Gmail on the Way Out?
Are you an avid Gmail user? Have you given the new Google email app, Inbox, a try? Some users are finding Inbox to be a useful new tool with a modern design, whereas others are struggling with the lack of features and entirely different format. We’re going to help explain how Inbox is different from Gmail, what other professionals are saying, and whether or not we can expect to be saying goodbye to Gmail in the near future.
3. 10 SEO Tips for Outranking Your Competition
In 2011, a New York Times reporter uncovered one of the biggest link schemes in search engine optimization history. Link schemes are tactics used to increase your number of inbound links in an unethical way, such as through purchasing links or link farms. J.C. Penney was exposed for having hundreds of seemingly unrelated sites linking back to their site. It turned out that J.C. Penney created or bought these sites in order to manipulate the Google algorithm.
4. 5 Online Video Tips That Will Amplify Your Business
Online video is arguably the hottest digital marketing trend of 2015. VentureBeat reported that “people on the Internet watched 38.2 billion free videos online in the second quarter of 2014, a remarkable 43 percent jump over the same quarter” the year before. The true challenge is deciding how you can take advantage of online video marketing in a unique and effective way. To help you get started, we have come up with 5 tips for using online video that will amplify your business.
5. On April 21st Your Site Must Be Mobile-Friendly (According to Google)
Google announced earlier this month that it would be releasing a new Google algorithm update aimed at making all sites on the web mobile-friendly. This update is set to go into effect on April 21. According to Marketing Land, consumers today spend 60% of their time on the internet on their mobile devices. And 3 out of 4 people will search on their smartphone for a business they are looking to work with (Google Partners).
6. 5 Tips for Creating an Effective Infographic
An infographic is defined by Google as a visual image, such as a chart or diagram, used to represent information or data. Sharing and reading data can only be so interesting, but infographics offer a way to provide numbers and statistical information in a fun, visually appealing format. Infographics have become especially popular on social media and blogs in recent years. We are going to help you create your very own infographics in the New Year!
7. Latest Google Algorithm Updates in 2015
Are you having trouble keeping up with the changing landscape of search engine optimization? You are not alone! Google is constantly making updates to their algorithms, changing the way your website is indexed in search results. To help you stay on top of these updates, we have consulted the Moz guide to Google Algorithm Change History and gathered the updates you need to know about from 2015.
8. 5 Ways to Avoid Email Spam Filters
How much money are you wasting every year on email marketing due to the fact that your emails are getting caught in spam filters? If this is happening to you, gaining a better understanding of what spam filters are and how they can be avoided could help improve your return on investment (ROI). We will walk you through the basics of spam filters and offer 5 tips for avoiding them in future email campaigns.
9. Top 10 Web Design Trends in 2015
Are you redesigning your website in 2015? What you probably don’t know is that there is a lot that goes into a good web design. That’s why it is so important to start thinking about your design features early! A good web design should be highly usable and intuitive, satisfying both your marketing needs and the needs of your audience. And nowadays, a successful web design must be mobile-friendly. Let's get started!
10. Local SEO in 2015
Local SEO is the buzzword of 2015 as Google continues to hone their search results to meet the demands of on-the-go mobile users. Plus, their local search algorithm, Pigeon, has been active for 6 months now, allowing us to better understand what they’re looking for in a local business. Here is a review of what happened with local SEO in 2014, the key information you need to know about the Pigeon Algorithm, and tips for how you can optimize your site for local.
Keep checking back for more blogs in 2016! And as always, if you need assistance with digital marketing in the New Year, contact Informatics.