The Role of Social Media During the Coronavirus Pandemic

May 21, 2020 | Social Media

With so many people flocking to social media during this time, it's more important than ever that your business remains online. See how you can use social media to continue connecting with your customers.

Role of Social Media

As COVID-19 continues to impact the world, more and more users are turning to technology to help feel a sense of connection. From Zoom hangouts to Netflix watching parties, people are adapting to a new normal of how they spend time with friends and family while staying at home. With this increase, it's no surprise that people are also turning to social media more than ever during this time. According to Forbes, messaging across Facebook, Instagram, and WhatsApp has increased 50% in countries hit hardest by the virus, and Twitter is seeing 23% more daily users than a year ago. With this massive increase, how can your brand leverage these platforms during this difficult time?

Provide Much Needed Information

Your customers are full of questions right now, and social media is where they're going to turn to for answers. Let them know how your business is pivoting (everyone's favorite word) during this time by keeping your social media profiles updated on how you're still providing the goods and services they're looking for. Use it for anything from pick-up and delivery instructions to new or limited menus, new business hours to special sales or charitable donations. People want to hear from your business during this time which makes it more important than ever that you're remaining active on social media.

Connect with your customers

Facebook Live and Instagram Stories have steadily been growing in popularity throughout the years, but this has skyrocketed with the increase in online consumption. Not only are these platforms ideal for conveying important information about your brand, but in a time where everyone is looking for a human connection, it's the perfect choice. People are moving away from wanting to see perfect models, perfect sets, and perfect lives, right now they want authenticity. Help build trust and brand loyalty by going live once a week or creating a handful of stories one to three times a week.

Use social to make quick pivots with your strategy

One of the best parts about social media is that you can create and publish content quickly - an eye-catching graphic, a couple of lines of text, a strong call to action, and you're ready to post. At a time where things are changing by the minute, use this to work in your favor. Whether it's moving towards what's currently in demand (e.g. a clothing company now promoting loungewear and activewear) or generating engagement by participating in trending memes or challenges, your business will want to utilize social media for these adjustments. And because it's such an instantaneous experience, you'll be able to quickly gather results on what is or isn't working.

With things being so uncertain during this time, it's understandable that as a business you might want to take a step back from posting regularly on social media. But with so many consumers flocking to these platforms, it's more important than ever that you remain online and keep posting. If you are unsure about what to post or need help creating content that resonates, reach out to the digital marketing experts at Informatics. Our team would love to speak with you.

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