Top 3 Web Design Trends of 2016

Jan 15, 2018 | Web Design

We have rounded up 3 of the top web design trends for 2016 and examples to inspire you!

Top 3 Web Design Trends of 2016

We have rounded up 3 of the top web design trends for 2016 and examples to inspire you!

1. Interactivity

From animated icons and parallax scrolling to homepage videos and gamification, web design is all about interactivity in 2016. Users want to engage with your website. Entering a static website with no movement or surprises is no longer acceptable. This year, see how you can make your website more interactive and engaging for your visitors.

Here are three examples of websites we designed that feature interactive elements:


  • Equivity – The homepage for this virtual assistance website features various moving elements as you scroll through. Towards the bottom you will also notice boxes with dim images that light up as you hover over them.


  • Smith Mills Law – This law firm website features parallax scrolling and fade-in homepage text. As you scroll down and hover over the boxes under “Areas of Practice”, images slide down into place.


2. Full-Screen Images and Videos

Large hero images and full-screen videos are also growing in popularity. Previously, website owners were concerned about load time and search engine optimization and so they avoided images or videos that took up the entire page. However, recent advancements in technology and web design have allowed users to create these beautiful homepages without harming SEO or slowing download times. Ask your web developer how you can do it in 2016!

Meanwhile, check out some of our examples of websites with large images:

  1. ABPD – ABPD’s website features a full-screen image. While it looks like there is very little text on this page, white-hat SEO tactics were used to ensure that the content on this page meets search engine standards.
  2. My County Parks – This is another great example of a full-screen image that still meets SEO standards.
  3. Future Systems Inc. – When you arrive on the Future Systems website you are greeted with a full-screen image. However, if you scroll down you will notice icons that offer rotating text blocks, ensuring that the page meets minimum content requirements.

3. Single-Page Websites

If you do not have a tremendous amount of content for your website, a single-page site may be the way to go. Users are much more open to scrolling now and single-page websites are actually easier to navigate on mobile devices and tablets. Again, consult your web developer for ways to ensure that your single-page website meets SEO standards.

If you need assistance with redesigning your website in 2016, trust the All Things Internet experts! Call Informatics today to set up a consultation.

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