Smart Ways to Use Your Marketing Budget Before the Year Ends
Make your remaining marketing dollars work harder. These quick, high-impact projects will strengthen your brand and set you up for success in the new year.
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Oct 16, 2025, 2:12 PM
Sep 19, 2025, 4:28 PM
How to Promote Your Website After Launch
Just launched your website? Don't let it sit in digital silence. Learn how to promote your new site with SEO, content marketing, and analytics tips.
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Aug 11, 2025, 1:11 PM
Maximizing Your Marketing Impact with OTT & CTV Advertising
Streaming video ads have become one of the most powerful ways to connect with your audience and grow your business. Here’s how to get started.
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Jul 22, 2025, 1:04 PM
Why AI Search Demands Consistent Branding
If you're not telling a consistent story online, you could disappear from AI search results. Here’s how to stay visible.
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Jun 30, 2025, 9:26 AM
Proud to be the Best in PR, Marketing and Web Design—Again
Informatics has once again been named Best PR/Marketing Agency and Best Web/App Developer in the Cedar Rapids-Iowa City Corridor—but our best work begins with you.
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Jun 23, 2025, 9:24 AM
Good, Better & Best Marketing Strategies for Any Budget
Is your marketing built to scale? Learn how to create a unified, cost-effective omnichannel strategy that grows with your business—without burning out.
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May 29, 2025, 9:38 AM
Celebrating Great Design: Informatics Wins Two Hermes Awards
Informatics takes home top honors at the 2025 Hermes Creative Awards—see the award-winning work and meet the clients behind the magic.
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May 12, 2025, 8:51 AM
Tips for a Great Corporate Homepage Design
Your homepage is your first impression—make it unforgettable. From must-have fundamentals to 2025’s boldest web design trends, here’s how to craft a homepage that attracts, engages, and converts.
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Apr 22, 2025, 2:33 PM
The Hidden SEO Costs of Faceted Navigation
Filters are great for UX—but a nightmare for SEO if unmanaged. Learn how to tame faceted navigation for better crawlability and rankings.
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Mar 20, 2025, 9:17 AM
The New Web Metrics: What You Should Be Prioritizing Now
Your old web metrics are officially obsolete now that AI-powered search is rewriting the rules. Read on to discover the new KPIs that actually matter for your marketing efforts.
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