May 2020

Managing Your Brand Voice

Strategically Managing Your Brand Voice During a Crisis

May 28, 2020, 9:30 AM

In these difficult times, it's pivotal to keep your brand's voice clear and relevant. Use the following tips to convey appropriate messaging to your consumers.

Role of Social Media

The Role of Social Media During the Coronavirus Pandemic

May 21, 2020, 8:00 AM

With so many people flocking to social media during this time, it's more important than ever that your business remains online. See how you can use social media to continue connecting with your customers.

Shifting Marketing

How to Shift Your Marketing Strategy in the Midst of Uncertainty

May 14, 2020, 8:30 AM

With the impact of COVID-19 coming to light, learn ways to adjust your marketing focus and fine tune your digital strategy during this downturn.

Marketing Budgets

Why You Shouldn't Reduce Your Marketing Budget Due to COVID-19

May 7, 2020, 8:00 AM

If your organization is looking to make budget cuts, it may start with the marketing department. We're going to explain why this isn't a safe business decision.

Waypoint: Inspiring People to Move Forward During COVID-19

May 5, 2020, 8:49 AM

While the way they help the community might look a bit different due to COVID-19, Waypoint is continuing to provide Homeless & Housing Services and Domestic Violence Victim Services. Read more about this organization and how you can help.