Blog

5 Web Metrics You Should be Tracking in Google Tag Manager

Mar 18, 2021, 4:38 PM

The sky's the limit when it comes to tracking site interactions through Tag Manager, but where's the best place to start? We outline five tag types that can impact your site the most.

5 Takeaways from the GA4 Google Analytics Update

Jan 7, 2021, 2:30 PM

With the latest Google Analytics update (GA4) being rolled out in October, learn some important takeaways on how it could affect your 2021 marketing strategy.

The Importance of Google Analytics Attribution Reporting

Jul 30, 2020, 9:00 AM

Google Analytics is a powerful tool for understanding your site traffic. But if you're only looking at one or two reports, you're barely scratching the surface!

Google Analytics Terms You Need to Know

Oct 3, 2019, 7:00 AM

Learn the essential Google Analytic terminology necessary to understand you website's statistics and improve performance.

5 Reasons to Visualize Your Data with Google Data Studio

Jun 27, 2019, 12:54 PM

Google Data Studio helps your marketing team take data analysis to the next level. Create dashboards and data visualizations to analyze all your marketing data in one place.

What Is Google Tag Manager?

May 2, 2019, 1:11 PM

Google Tag Manager is a user-friendly tool for site owners to measure most on-site activities, automatically reporting data to a number of platforms.

3 Google Analytics Terms You Need to Know

Sep 14, 2016, 10:57 AM

You have made sure that the Google Analytics tracking code is placed on your website, but now what?

Google Analytics: What is UTM Tracking?

May 31, 2016, 2:17 PM

UTM stands for Urchin Tracking Module and is a simple code that helps you track your marketing efforts more easily within Google Analytics.

The Purpose of Website Analytics

Mar 3, 2016, 1:02 PM

Google Analytics is an extremely important tool to determine the effectiveness of a website. Find out what you can learn by using the free Google Analytics tool.

Latest Google Algorithm Updates in 2015

Aug 11, 2015, 11:03 AM

Google is constantly making updates to their algorithms, changing the way your website is indexed in search results. To help you stay on top of these updates, we have gathered the updates you need to know about from 2015.