Who Owns Your Digital Marketing Data?
Too many marketing agencies are black holes when it comes to client data. How can you make sure you have the access and permissions you need?
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May 23, 2024, 1:12 PM
Too many marketing agencies are black holes when it comes to client data. How can you make sure you have the access and permissions you need?
Read ArticleApr 17, 2024, 10:00 AM
Nearly all websites use cookies to improve the user experience, but new data privacy laws mean it's critical to tell visitors how you're using and storing their data. Here is a primer on how your site needs to adapt.
Read ArticleMar 24, 2024, 9:40 PM
GTM streamlines tracking, gathers vital data, and enhances your marketing efforts without the hassle of coding. Take this first step in making informed, data-driven decisions about your site.
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Need a new idea for your digital marketing strategy? How about 24? Our experts offer up their favorite marketing must-dos to start the year.
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The sky's the limit when it comes to tracking site interactions through Tag Manager, but where's the best place to start? Here are five tag types that can impact your site the most.
Read ArticleAug 14, 2023, 10:00 AM
Digital marketing is all about analyzing customer data, but what's a marketer to do when popular data sources dry up? It's time to reconsider how you're getting to know your customers.
Read ArticleNov 11, 2022, 2:42 PM
If you haven't already discovered GA4's new Conversion Report, you need to be taking advantage of its insights. Here are three ways you can use it to improve your digital marketing strategy.
Read ArticleSep 20, 2022, 11:05 AM
Building your next digital marketing strategy? Make sure you're hitting these essential topics in digital marketing, email, social and video as you make your plans.
Read ArticleAug 22, 2022, 11:54 AM
Lead generation is tough, but it doesn't have to be. Our Digital Marketing experts offer up 6 of the most common lead gen errors they see when evaluating new clients.
Read ArticleJul 21, 2022, 8:56 AM
Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.
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