Strategically Managing Your Brand Voice During a Crisis
May 28, 2020, 9:30 AM
In these difficult times, it's pivotal to keep your brand's voice clear and relevant. Use the following tips to convey appropriate messaging to your consumers.
The Role of Social Media During the Coronavirus Pandemic
May 21, 2020, 8:00 AM
With so many people flocking to social media during this time, it's more important than ever that your business remains online. See how you can use social media to continue connecting with your customers.
How to Shift Your Marketing Strategy in the Midst of Uncertainty
May 14, 2020, 8:30 AM
With the impact of COVID-19 coming to light, learn ways to adjust your marketing focus and fine tune your digital strategy during this downturn.
Why You Shouldn't Reduce Your Marketing Budget Due to COVID-19
May 7, 2020, 8:00 AM
If your organization is looking to make budget cuts, it may start with the marketing department. We're going to explain why this isn't a safe business decision.
Waypoint: Inspiring People to Move Forward During COVID-19
May 5, 2020, 8:49 AM
While the way they help the community might look a bit different due to COVID-19, Waypoint is continuing to provide Homeless & Housing Services and Domestic Violence Victim Services. Read more about this organization and how you can help.
Nonprofit Marketing Tips During Uncertain Times
Apr 30, 2020, 11:45 AM
While it might be difficult for your nonprofit to navigate this ever changing landscape, here are some tips to help your marketing strategy pivot in order to stay connected with your donors and community.
Informatics Team Member Becomes AWS Certified
Apr 23, 2020, 9:00 AM
How can our team's AWS certifications assist your business in modernizing and continue to grow with the latest technologies?
Cybersecurity and COVID-19: 8 Tips for Staying Protected
Apr 21, 2020, 9:00 AM
Learn more about cybersecurity and keeping your information safe during this difficult time.
Advanced Facebook Advertising: Dynamic Placement Ads
Apr 16, 2020, 9:00 AM
Take a look as we go into detail on Facebook Dynamic Placement Ads (DPA) and what you need to do in order to run them.
5 Tips to Create a Successful Geofencing Campaign
Apr 9, 2020, 11:30 AM
Geofencing campaigns are a useful way to target customers and prospects in a specific location. Follow these 5 tips for launching a successful geofencing campaign.