Blog

How Can I Use Remarketing Ads for My Business?

Jun 11, 2020, 12:00 PM

Remarketing ads can help your business bring in return customers, decrease cart abandonment rates, and increase overall return on ad spend. Find out how to get started!

3 Strategies to Keep Your Google Search Ads Relevant

Jun 4, 2020, 9:00 AM

Google search trends change frequently as consumer search behavior changes. Incorporating a strategy to make sure you are bidding on trending keywords is crucial to keeping your campaigns relevant.

My First Week as an Informatics Intern - Kaylie Pitts

Jun 2, 2020, 3:00 PM

Over the course of this past week, what my team and I like to say is that I've taken a clear jump off the deep end into the world of digital marketing. From day one, I realized this would not be like any other typical internship.

Strategically Managing Your Brand Voice During a Crisis

May 28, 2020, 9:30 AM

In these difficult times, it's pivotal to keep your brand's voice clear and relevant. Use the following tips to convey appropriate messaging to your consumers.

The Role of Social Media During the Coronavirus Pandemic

May 21, 2020, 8:00 AM

With so many people flocking to social media during this time, it's more important than ever that your business remains online. See how you can use social media to continue connecting with your customers.

How to Shift Your Marketing Strategy in the Midst of Uncertainty

May 14, 2020, 8:30 AM

With the impact of COVID-19 coming to light, learn ways to adjust your marketing focus and fine tune your digital strategy during this downturn.

Why You Shouldn't Reduce Your Marketing Budget Due to COVID-19

May 7, 2020, 8:00 AM

If your organization is looking to make budget cuts, it may start with the marketing department. We're going to explain why this isn't a safe business decision.

Waypoint: Inspiring People to Move Forward During COVID-19

May 5, 2020, 8:49 AM

While the way they help the community might look a bit different due to COVID-19, Waypoint is continuing to provide Homeless & Housing Services and Domestic Violence Victim Services. Read more about this organization and how you can help.

Nonprofit Marketing Tips During Uncertain Times

Apr 30, 2020, 11:45 AM

While it might be difficult for your nonprofit to navigate this ever changing landscape, here are some tips to help your marketing strategy pivot in order to stay connected with your donors and community.

Informatics Team Member Becomes AWS Certified

Apr 23, 2020, 9:00 AM

How can our team's AWS certifications assist your business in modernizing and continue to grow with the latest technologies?