A Comprehensive Guide to Twitter Cards

Jul 31, 2014 | Social Media

Twitter cards offer new ways to place rich content into your tweets without sacrificing the 140 characters.

Twitter

What are Twitter Cards?

Twitter cards offer new ways to place rich content into your tweets. In the past, we have only been able to use 140 characters, and that included links and photos. With twitter cards, we are now able to add photos, videos, links, buttons, previews, and more while still maintaining our 140 characters.

What Can I Use Them For?

There are a variety of options when it comes to Twitter cards. Some are easier to create than others and some require your website developer in order to implement. According to Twitter, these cards can do the following:

  • Give control of how your content is displayed in tweets (i.e. photos and videos)
  • Drive traffic to your website
  • Increase the number of people following your twitter accounts through content attribution

If you are trying to think of different ways you can use Twitter cards, try some of these:

  • Introduce new products or services that your company is offering
  • Promote a new website launch
  • Share original videos and high-quality photos
  • Capture new email addresses
  • Promote your blogs
  • Drive people to special offers on your website.

Types of Twitter Cards

Currently, there are 10 types of Twitter cards available. They include:

  1. Summary Card
    • Allows you to place a title, description, thumbnail and Twitter account attribution
    • Requires a developer 
  2. Summary Card with Large Image
    • Allows you to place a title, description, prominently featured image and Twitter account attribution
    • Requires a developer
  3. Photo Card
    • Allows you to place a photo without sacrificing the 140 characters
    • Requires a developer
  4. Gallery Card
    • Allows you to display a collection of 4 photos without sacrificing the 140 characters
    • Requires a develope r
  5. Player Card
    • Allows you to include video/audio/media without sacrificing the 140 characters
    • Requires a developer
  6. App Card
    • Allows you to detail a mobile app with direct download
    • Requires a developer 
  7. Product Card
    • Allows you to optimize for product information
    • Requires a developer
  8. Lead Generation Card
    • Allows you to drive lead generation for your product or service
    • Can be created from your Twitter Ads Dashboard
  9. Website Card
    • Allows you to feature your website and drive click-through traffic
    • Can be created from your Twitter Ads Dashboard
  10. App Download Card
    • Allows you to feature your app and drive installs, opens and re-engagement
    • Can be created from your Twitter Ads Dashboard

If you would like to learn more about Twitter cards or need assistance with placing code in your website, please feel free to contact Informatics.

Photo credit: Twitter Developers