Are you unsure of where to start when optimizing your business presence on Twitter? We're here to help! These are the four keys to enhancing your Twitter presence.
1.) Schedule Tweets for Optimal Times
First things first, create a schedule and stick to it. Post regularly and consistently. You can create a schedule in an excel spreadsheet to keep track of topics, times, and the performance of your tweets. For best results, tweet between 1:00 PM and 3:00 PM, when Twitter traffic is at its peak. It is also a good idea to schedule Twitter posts on weekends. You can do this through platforms like Hootsuite.
2.) Enhance Your Twitter Content
Enhancing your Twitter content can boost your following and clientele. Try including images with your tweets to improve engagement. Brandwatch says Tweets with images receive 18% more click-throughs, 89% more likes, and 150% more retweets. Using links in your tweets is a great way to promote engagement. According to Forbes, tweets with links get more retweets than those without.
3.) Optimize Your Twitter Profile
Optimizing your Twitter profile is key! Use keywords in your Twitter bio that are relevant to your business. Here are a few tips for optimizing your Twitter profile.
- Look at your competitors to see what words they are using
- Always use your business logo as your profile image. This helps people associate your logo with your brand name
- For your cover photo, use something that well represents your brand
Pro Tip: Include your website URL in your bio. This helps drive traffic to your website and promote sales and/or engagement.
4.) Drive Traffic to Your Profile
If you are looking to drive traffic to your Twitter profile, include your Twitter handle on your business cards, website, and other marketing materials. Linking to your Twitter profile on your other social media sites such as Facebook and LinkedIn can also promote organic followers. If you are looking for paid exposure, consider using ads on Twitter.
Now that you know the basics of boosting your Twitter presence, it's time to get started on enhancing your overall social media strategy! Contact Informatics for assistance with all your social media efforts, from tips on company culture posts to professional, well-designed content.