Blog

MailChimp 101: How Groups Work

Jan 30, 2018, 9:43 AM

In this blog we are going to discuss the email marketing platform, MailChimp, and best practices for sending to targeted lists – by creating groups.

How to Market a Nonprofit

Jan 11, 2018, 9:31 AM

Expressing your brand through digital marketing is a great way to reach a new demographic while boosting your organization's online presence.

5 Ways to Avoid Email Spam Filters

Dec 29, 2017, 9:01 AM

How much money are you wasting every year on email marketing due to the fact that your emails are getting caught in spam filters?

MailChimp Fundamentals: Top 5 Tips for Getting Started

Mar 17, 2016, 2:01 PM

MailChimp is one of the better known email marketing platforms and one of the easiest to use. It integrates with a lot of other services and is highly trusted.

5 Mistakes you’re Making with Email Marketing

Jan 26, 2016, 11:07 AM

For those of you already using email marketing, how does your strategy stack up? These 5 mistakes are quite common yet dangerous. Read on to see what they are and how you can avoid them!

The CAN-SPAM Act: Are You Sending Spam?

Aug 18, 2015, 9:19 AM

According to ReturnPath, you can expect 10-20% of your emails to get lost in cyberspace, mostly due to overzealous filters. But sometimes we actually find ourselves breaking a very important law, the CAN-SPAM Act.

Email Marketing Best Practices for Educational Institutions

Jun 11, 2015, 11:13 AM

In 2015, the education sector had an average email open rate of 19.26%, according to SmartInsights. How do you compare?

10 Features of a Successful Nonprofit Email Design

Mar 11, 2015, 4:39 PM

Does your nonprofit have an email marketing plan? If you don’t have one already, it is time to set up an email marketing strategy and that includes creating the perfect email design.

Email Marketing Case Study: Why Your Subject Line Matters

Dec 31, 2013, 9:04 AM

According to Direct Marketing Association, 66% of consumers have made a purchase online as a result of an email marketing message. Are you utilizing email marketing for your business?