Search Ads vs. Display Ads: A Comparison
Search and display ads offer brands two different ways to reach customers online. Our experts break down these two ad types, and explain how you can pair them for the best results.
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Search and display ads offer brands two different ways to reach customers online. Our experts break down these two ad types, and explain how you can pair them for the best results.
Read ArticleDo you need top-of-funnel marketing tactics? The answer is a firm yes from us. Here's why these often overlooked approaches are critical in building your brand's success.
Read ArticleDigital marketing is all about analyzing customer data, but what's a marketer to do when popular data sources dry up? It's time to reconsider how you're getting to know your customers.
Read ArticleGeofencing ads can get you in front of your customers and closer to a conversion. Here’s how location-based ads can work for your digital marketing efforts.
Read ArticleStruggling to get clicks or just intimidated by the whole process? Informatics shares how to build your Google Ads strategy for success!
Read ArticleNonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).
Read ArticleGoogle's Performance Max campaigns are finally here after a long wait. This new ad type can offer up powerful benefits for your search engine marketing efforts—here's four of our favorites.
Read ArticleIt's the perfect time to review your digital marketing strategy for gaps. Here's what we're telling our clients about the latest in web design, data privacy, video and more.
Read ArticleSelling the best products and offering the best services means nothing without clients. Google Discovery Ads are now available to assist in expanding your business full of your ideal customers.
Read ArticleGoogle search trends change frequently as consumer search behavior changes. Incorporating a strategy to make sure you are bidding on trending keywords is crucial to keeping your campaigns relevant.
Read ArticleOne simple conversation can change your business forever.
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