Google Tag Manager: A Complete Guide
GTM streamlines tracking, gathers vital data, and enhances your marketing efforts without the hassle of coding. Take this first step in making informed, data-driven decisions about your site.
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Mar 24, 2024, 9:40 PM
Mar 12, 2024, 6:59 PM
What Makes a Digital Marketing Agency Full-Service?
A full-service digital marketing agency, like Informatics, offers a spectrum of solutions under one roof. Here, we cover how this model works for your business.
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Feb 26, 2024, 9:15 AM
Our Best B2B Email Marketing Tips
Email is alive and well in the B2B world, but success depends on providing targeted, timely and valuable content. Get actionable tips for your next campaign.
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Feb 13, 2024, 9:45 AM
10 Questions for a Better Animated Video
Creating an animated video that resonates with your viewers requires thoughtful planning. Here are the questions our animated video production team uses to start their own projects.
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Jan 31, 2024, 2:03 PM
Building an SEO Strategy: A Beginner's Guide
Ranking on search engines requires an intentional SEO strategy. Here’s a beginner’s guide, created by our search engine marketing specialists.
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Jan 11, 2024, 9:15 AM
Why You Should Use a Web Design Agency for Your Next Site
A DIY website can be tempting, but are you really saving money or time? For most businesses, the answer is no. Our experts run down six reasons you need a web design pro for your next project.
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Dec 19, 2023, 10:47 AM
Informatics in 2023: A Year in Review
It's time for our annual recap of all the accomplishments and innovations our teams produced this year—and there were a lot. Look back with us and get inspired for 2024!
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Dec 8, 2023, 12:20 PM
What is Webcasting? [+How to Start]
Webcasting is the process of video broadcasting live over the internet. It operates in real-time and allows for active conversations between the webcaster and viewers. Here's how it works.
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Nov 20, 2023, 12:44 PM
Where to Use Promo Codes
From the rise in coupon usage to the dominance of specific platforms like Honey, promo codes play a pivotal role in modern e-commerce. Are they in your strategy?
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Nov 16, 2023, 4:38 PM
5 Web Metrics You Should be Tracking in Google Tag Manager
The sky's the limit when it comes to tracking site interactions through Tag Manager, but where's the best place to start? Here are five tag types that can impact your site the most.
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