Digital Marketing & Web Design Blog

Suspicious Emails: How Do I Identify Them?

Always practice these tactics when receiving email that is suspicious. The Informatics tech team has expansive knowledge about online security.

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3 Types of A/B Tests for Email

For most marketers, email marketing is all about increasing open rates, click rates and conversion rates. But the big question is - how can we do this?

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The Holiday Email Marketing Guide

If you’re planning to send emails to your clients or customers this holiday season, you will want to keep these very important tips in mind.

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Debunked: 4 Myths about Email Marketing

Are you nervous to get started with email marketing? Have you waded in the shallow end, unsure how to take things to the next level? We’re here to help!

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5 Ways to Segment Your Email Marketing List

Have you noticed that your open and click rates are unreasonably low? Are you getting too many unsubscribes each month? If any of these things are happening with your email marketing strategy, it is time to get serious about segmentation.

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MailChimp Fundamentals: Top 5 Tips for Getting Started

MailChimp is one of the better known email marketing platforms and one of the easiest to use. It integrates with a lot of other services and is highly trusted.

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20 Fast Ways to Improve Your Email Open and Click Rates

Have your email open and click rates been suffering due to your stale email marketing strategy? Switch things up with these 20 fast tips for improving your stats.

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5 Mistakes you’re Making with Email Marketing

For those of you already using email marketing, how does your strategy stack up? These 5 mistakes are quite common yet dangerous. Read on to see what they are and how you can avoid them!

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How Designing an Architecture E-Blast is like Designing a Building

How Designing Your Architecture E-Blast is like Designing a Building

Throwing together an email without putting thought into the science behind your design can lead to disastrous results. Similar to designing a building, designing an e-blast takes thought, logic, and creativity.

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