3 Key Differences Between GA4 and Universal Analytics
The GA4 transition is creeping closer every day. Here are three major reporting changes you can expect as you settle into Google's new web analytics interface.
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Jun 16, 2022, 11:07 AM
Jun 10, 2022, 10:20 AM
Ask Informatics: What is Domain Authority?
Have you been hearing about your website's Domain Authority and wondering what the heck it is? Our Digital Marketing experts explain what it is and isn't, and how it can impact your SEO performance.
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Jun 3, 2022, 1:02 PM
Informatics Starfish Update: Q&A with Mirrorbox's Cavan Hallman
We sit down with Mirrorbox Director Cavan Hallman to discuss what it's been like working with us as part of our Give Back project, the Starfish Initiative.
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May 23, 2022, 10:45 AM
3 Tips for Policing Your Affiliate Marketing Partners
Keeping the peace in your affiliate marketing program is hard work, but someone has to do it. Here's our 3 best tips for policing your affiliate publishers and keeping out fraud.
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May 13, 2022, 10:28 AM
3 Marketing Strategies Worth Including in Your Nonprofit Budget
Nonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).
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May 5, 2022, 11:19 AM
Web Content Writing Tips from a Recovering Editor
If you're struggling to develop strong content for your website, email marketing or blog campaigns, you're not alone. Senior Writer Adam Moore shares some tips from two decades in journalism to jumpstart your content efforts.
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Apr 28, 2022, 9:48 AM
Informatics Starfish Update: Building Mirrorbox's Presence
Informatics is 3 months into a pilot Give Back program with Mirrorbox Theatre. Explore some of the big organic social results from our first campaign.
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Apr 21, 2022, 8:23 AM
It's Spring Cleaning Time—How's Your Website?
Business websites can get cluttered and overgrown if you're not careful. Here's how we recently updated our own website, and how you can, too.
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Apr 14, 2022, 1:36 PM
Wix vs. Squarespace: Choosing Your CMS and Website Builder
Choosing between Wix and Squarespace website builders can be a big choice. Here's a look at both content management systems and the pros and cons of each.
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Apr 7, 2022, 11:38 AM
Social Media Shopping: Instagram & Twitter’s Shop Features
Looking to improve your ecommerce and social shopping strategies? Here's how Instagram Shopping and the new Twitter Shop can help you break through to new customers.
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