Tips, trends, and industry news about
All Things Internet®
Mar 18, 2022, 8:43 AM
Google announced it will stop supporting its Universal Analytics interface in 2023. If you haven't made the switch to GA4, now is the time. Analytics expert Maddie Shepard offers three steps for getting started.
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Mar 14, 2022, 8:48 AM
When it comes to webinars, it takes more than just a webcam and a PowerPoint deck to impress customers. Here’s our checklist for producing a session they’ll remember.
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Mar 3, 2022, 12:49 PM
Don't let lackluster online credibility affect your business goals. Implement these 5 simple tips to building and maintaining your brand's online credibility.
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Feb 24, 2022, 6:21 AM
Our new Starfish Initiative aims to help young not-for-profits gain the marketing skills they need to grow. Meet our pilot partner, Mirrorbox Theatre, and learn about the origins of this new giving program.
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Feb 10, 2022, 10:43 AM
Sprout Social is one of our favorite digital marketing tools here at Informatics. Social expert Amanda Hoffmann shares four of its social media management features that we use the most.
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Feb 3, 2022, 3:29 PM
Google's Performance Max campaigns are finally here after a long wait. This new ad type can offer up powerful benefits for your search engine marketing efforts—here's four of our favorites.
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Jan 28, 2022, 4:12 PM
Does your social media strategy incorporate TikTok? From influencer marketing to company culture content, here's how your business can take advantage of the platform:
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Jan 20, 2022, 8:27 AM
Informatics' Media Production team was asked to do a brand video for the Downtown Rotary club in Cedar Rapids. Here's how we captured the club's past, present and future with scripted and interview content.
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Jan 11, 2022, 3:46 PM
With a new year comes a new digital marketing strategy. Here are 4 major marketing trends and updates to keep in mind while creating your 2022 roadmap.
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Jan 6, 2022, 2:32 PM
Our digital marketing and media production experts are starting 2022 with some new marketing resolutions. Here's how we'll continue to innovate for our clients.
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