Case Study: YouTube Ad Outperforms Industry Average
Does animated video reach qualified leads? Informatics launched a YouTube ad that preformed higher than the industry average!
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Jan 22, 2019, 9:05 AM
Aug 1, 2016, 10:25 AM
Paid Advertising Case Study: Increasing Local Facebook Likes
If you are a local business and your page likes are exceptionally low, we recommend putting some marketing dollars toward promoting your Facebook page.
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Apr 28, 2016, 11:33 AM
How to Identify Your Target Audience for SEO
The very first step to developing search engine optimized web content for your business is to know your target audience.
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Jan 12, 2016, 11:00 AM
7 Steps to Creating Your Digital Marketing Strategy
Need help creating your digital marketing strategy? Follow these 7 simple steps from our experts to get your marketing efforts aligned for the year ahead.
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Sep 17, 2015, 4:28 PM
5 Slam-Dunk B2B Blog Topic Ideas
Are you struggling to come up with blog topic ideas for your business-to-business (B2B) company? Whether you’re just getting started or your content needs a refresh, try out these 5 slam-dunk topic ideas.
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Jun 24, 2014, 9:00 AM
Content Marketing: Two Case Studies to Fuel Your Creativity
While content marketing can be time-consuming, it is absolutely vital to your digital marketing strategy. We have taken two well-known companies, Colgate and Coca-Cola, and conducted high-level case studies of their content marketing strategies.
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Dec 31, 2013, 9:04 AM
Email Marketing Case Study: Why Your Subject Line Matters
According to Direct Marketing Association, 66% of consumers have made a purchase online as a result of an email marketing message. Are you utilizing email marketing for your business?
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