Blog

Case Study: YouTube Ad Outperforms Industry Average

Jan 22, 2019, 9:05 AM

Does animated video reach qualified leads? Informatics launched a YouTube ad that preformed higher than the industry average!

Paid Advertising Case Study: Increasing Local Facebook Likes

Aug 1, 2016, 10:25 AM

If you are a local business and your page likes are exceptionally low, we recommend putting some marketing dollars toward promoting your Facebook page.

How to Identify Your Target Audience for SEO

Apr 28, 2016, 11:33 AM

The very first step to developing search engine optimized web content for your business is to know your target audience.

7 Steps to Creating Your 2016 Digital Marketing Strategy

Jan 12, 2016, 11:00 AM

Need help creating your 2016 digital marketing strategy? Follow these 7 simple steps!

5 Slam-Dunk B2B Blog Topic Ideas

Sep 17, 2015, 4:28 PM

Are you struggling to come up with blog topic ideas for your business-to-business (B2B) company? Whether you’re just getting started or your content needs a refresh, try out these 5 slam-dunk topic ideas.

Content Marketing: Two Case Studies to Fuel Your Creativity

Jun 24, 2014, 9:00 AM

While content marketing can be time-consuming, it is absolutely vital to your digital marketing strategy. We have taken two well-known companies, Colgate and Coca-Cola, and conducted high-level case studies of their content marketing strategies.

Email Marketing Case Study: Why Your Subject Line Matters

Dec 31, 2013, 9:04 AM

According to Direct Marketing Association, 66% of consumers have made a purchase online as a result of an email marketing message. Are you utilizing email marketing for your business?