Take Your Marketing Approach from Third to First
Digital marketing is all about analyzing customer data, but what's a marketer to do when popular data sources dry up? It's time to reconsider how you're getting to know your customers.
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Aug 14, 2023, 10:00 AM
Aug 4, 2023, 12:38 PM
How Do You Market on Reddit?
Reddit offers plenty of opportunities for brands to directly connect with their audiences, and not just by showing them ads. Here's how and why you business should get started:
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Jul 20, 2023, 2:53 PM
Threads for Marketing: Your Questions Answered
You’ve heard of Threads, Meta’s newest social platform, but how should you put it to work for your brand? Our social experts offer up some answers to your most pressing questions.
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Jul 9, 2023, 6:15 PM
Creating a Better User Experience on Your Website
Businesses can increase efficiency online, but not if their site provides a bad user experience. In our latest article, we tell you how to improve your UX.
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Jun 22, 2023, 9:45 AM
5 Steps to a Great YouTube Ad Campaign
YouTube advertising is a powerful, cost-effective way to add video to your digital marketing mix. Our media and creative experts share their tips for building your best YT campaign yet.
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Jun 8, 2023, 2:03 PM
A Content Marketer Explains: Why You Need a Link Building Strategy
We’ve found that many companies don’t quite understand the power of link building or why each backlink matters when it comes to SEO. Our own content expert Haley Johnson explains.
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May 25, 2023, 8:54 AM
The TikTok Ban, Explained for Marketers
Why is the U.S. government is so concerned about a social media app? We explain why a TikTok ban is being considered and what it means for digital marketers.
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Apr 26, 2023, 9:15 AM
How Do Geofencing Ads Work?
Geofencing ads can get you in front of your customers and closer to a conversion. Here’s how location-based ads can work for your digital marketing efforts.
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Mar 30, 2023, 1:15 PM
Need Help with HubSpot? You Need a Partner
Here's how our status as a HubSpot Solutions Partner can help you onboard and optimize the powerful marketing automation and CRM platform.
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Mar 16, 2023, 11:21 AM
7 Graphic Design Tips for Your Social Media Posts
Informatics' digital marketing experts share their tips for designing social media graphics that capture a scroller's attention. Here are 7 must-follow rules.
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