Creating a Better User Experience on Your Website
Businesses can increase efficiency online, but not if their site provides a bad user experience. In our latest article, we tell you how to improve your UX.
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Jul 9, 2023, 6:15 PM
Jun 22, 2023, 9:45 AM
5 Steps to a Great YouTube Ad Campaign
YouTube advertising is a powerful, cost-effective way to add video to your digital marketing mix. Our media and creative experts share their tips for building your best YT campaign yet.
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Jun 8, 2023, 2:03 PM
A Content Marketer Explains: Why You Need a Link Building Strategy
We’ve found that many companies don’t quite understand the power of link building or why each backlink matters when it comes to SEO. Our own content expert Haley Johnson explains.
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May 25, 2023, 8:54 AM
The TikTok Ban, Explained for Marketers
Why is the U.S. government is so concerned about a social media app? We explain why a TikTok ban is being considered and what it means for digital marketers.
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Apr 26, 2023, 9:15 AM
How Do Geofencing Ads Work?
Geofencing ads can get you in front of your customers and closer to a conversion. Here’s how location-based ads can work for your digital marketing efforts.
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Mar 30, 2023, 1:15 PM
Need Help with HubSpot? You Need a Partner
Here's how our status as a HubSpot Solutions Partner can help you onboard and optimize the powerful marketing automation and CRM platform.
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Mar 16, 2023, 11:21 AM
7 Graphic Design Tips for Your Social Media Posts
Informatics' digital marketing experts share their tips for designing social media graphics that capture a scroller's attention. Here are 7 must-follow rules.
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Mar 2, 2023, 9:22 AM
EEAT Better with Google's Latest SEO Update
Google's new EEAT concept helps us understand what makes a webpage useful and trustworthy. Here's what it means for your SEO strategy.
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Feb 16, 2023, 4:30 PM
How We Made a One-Take Indoor Drone Video of Our Office
We've added indoor drone to the Informatics media production toolkit. But first, we demonstrated its capabilities in our own promo video. Here's how:
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Feb 1, 2023, 10:10 AM
Meet Your New Marketing Assistants: AI Chatbots & ChatGPT
You've heard about AI chatbots like ChatGPT, but can they actually help you produce natural-sounding marketing assets? The answer is yes (with human supervision)! Here's what our digital marketing experts have learned.
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