Digital Marketing & Web Design Blog

Google Search Ads vs. Google Shopping

From Google Shopping and Search Ads to Display Network and App Advertising, there are a number of ways to advertise with Google. Which is right for you?

Read Article

3 Warning Signs for AdWords Campaigns

Google AdWords campaigns need constant monitoring to ensure a positive ROI for your marketing dollars. Here are a few early warning signs that you might need to make adjustments or rethink your campaign.

Read Article

More than the Last Click: Google AdWords Attribution Models

Does your data tell you what you think it does about how your users convert? Google AdWords is making it easier to control your attribution models and control your data.

Read Article

Get found! Google Opens Maps to Advertising

Google has changed their algorithm. See how it can benefit your local ads.

Read Article

Your Ultimate Guide to Google AdWords in 2016

Boasting immediate results, lower advertising costs and the ability to reach a targeted audience, Google AdWords offers many advantages to companies all over the world.

Read Article

Top 5 Reasons to Use Google AdWords

If you are still on the fence as to whether or not you should include AdWords in your marketing tool kit, here are 5 reasons to hopefully convince you of the benefits of AdWords.

Read Article

What is the AdWords Quality Score?

AdWords Quality Score helps show the relevancy of a keyword and it helps to get the best ROI for your budget.

Read Article

3 Improvements Coming to Google AdWords

Adwords has announced changes that will be released soon. Here are the 3 things you can expect.

Read Article

Creating AdWords Keywords and Ad Content

At the center of any Google AdWords campaign are the keywords and ad content. To create effective keywords and ad content, you need to do your research ahead of time.

Read Article